Okay, not so much breaking news as it is breaking news to me…but Lifelock has been sued by Experian the lawsuit, filed in U.S. District Court on Feb. 13, was talked about on The Alabama Consumer Law blog where I read it on 2-21-08 and explains why, here’s an excerpt:
Experian claims that under the Fair Credit Reporting Act, the 90-day alerts are intended for consumers who believe they have become the victim of fraud or will likely become a victim.
The act also stipulates that only consumers or representatives - such as a parent - can sign up for fraud alerts.
Experian argues that by continuously enrolling its customers in fraud alerts, LifeLock is costing credit-reporting agencies money.
Furthermore, Experian also contends that LifeLock does not do enough to let consumers know that they could obtain many of the services it offers on their own for free.
“LifeLock is leading consumers to believe that the service it is providing is something consumers couldn’t do themselves and they have to pay a fee for what is a legal right under federal law,” said Peg Smith, executive vice president in Experian’s Costa Mesa, Calif. office. “We believe what’s happening here is LifeLock is not providing adequate disclaimers to consumers about the fact that these are free for consumers who are truly victims of fraud.”
While I’m not sure I agree with the author of that blog, because if all Lifelock is doing is continuously hitting your credit with fraud alerts and signing up so many customers, the credit market will have everyone having fraud alerts, and thus lessen the seriousness of the alert. The more people see this coming up when they pull credit, the more and more people that have this issue, the less serious it will seem.
Compare it to watching the news. We see it everyday, so we stop caring so much at each instance of pain, torture, theft, murder, or crime in general unless it hits our hot button. Same thing with the fraud alerts, the more they are placed on people that don’t really need it, the less serious it will seem to those who decide if you’re credit worthy. This will cost us money. If you’re paying $10 a month to Lifelock, unenroll right now because this system is designed to hurt us. I say circular logic is faulty logic and Lifelock doing this reeks of stupid.
Not to mention, you have all you need here to lock your credit report, without a fraud alert. AND I’ve shown you how to set up a fraud alert if you really need it (and having a police report makes a credit lock free), pull your credit, read your report, dispute inaccuracies…what more could you ask for?
